Who we are.

We’re the most successful music label you’ve never heard of.

Meet the Team

  • JAMES JOHNSON

    FOUNDER/PRESIDENT

    Entrepreneur, Producer, Social media expert. James knows organic marketing inside and out, with 20 years of experience building YouTube communities from zero to millions of people, including the biggest case studies in social media history.

  • ILSE SPRUIT

    CO-FOUNDER/
    MASTER STORYTELLER

    Photographer, Filmmaker, Storyteller. Ilse's unique ability to see the world from fresh perspectives makes her a true innovator. Her expertise in consulting with artists empowers them to bring the impossible to life.

  • DAVID MICHIEL

    CO-FOUNDER/A&R

    Musician, Songwriter, Mentor. David's remarkable ability to recognize and unlock people's true potential gives clients a distinct edge. As lead A&R, his deep understanding of today's artists' challenges allows him to coach them toward success.

  • JACK PIERCE

    INTERN

    Photographer, Videographer, Graphic Designer. Jack’s eagerness to learn and his talent for the creation of all things visual make him a valued member of our team.

OUR PAST CLIENTS

  • JUSTIN BIEBER


    We worked with Justin from 2007 until 2009:
    • running all his social media accounts
    • shooting and editing videos with him for his YouTube channel
    • running a global street team of fans

    Justin went on to become one of the most successful musicians of his generation.

  • CODY SIMPSON


    We worked with Cody from 2009 until 2010:
    • running all his social media accounts
    • shooting and editing videos with him for his YouTube channel
    • running a global street team of fans

    Cody went on to have a highly successful career as a musician, professional swimmer and entrepreneur.

  • JESSICA JARRELL


    We worked with Jessica in 2010. We were hired directly by Island Def Jam Music Group to:
    • promote Jessica’s new single
    • edit her videos
    • redesign her social media channels

    Jessica went on to become a successful singer and actress.

  • AUSTIN MAHONE


    We worked with Austin from 2010 until 2011, managing all aspects of his career.

    Austin went on to become a successful pop/R&B/country singer.

  • JACK GRIFFO

  • ECHOSMITH

  • MATTYBRAPS

  • CHRISTIAN BEADLES

OUR CURRENT CLIENTS